Executive Team

Andrea Hoffman, Founder and CEO

Andrea has provided leadership-minded clients with forward thinking ideas, strategies and tactics for over 23 years. She is a marketing strategist and trend forecaster who has demonstrated a high degree of creativity throughout her career. "I understand the nuances and needs of clients and consumers that most people miss trying to follow trends and by reading flawed reports.”

Andrea's expertise is a combination of agency and entrepreneurial experience. She began her career in event marketing, creating and producing celebrity-driven events, and for the last 10 years has specialized in business development, diversity initiatives, and designing new media marketing communications plans.

Andrea has worked with BMW of North America, Mercedes-Benz, Alliance Capital Management, 20th Century Television, Hispanic Civil Rights Organization - National Council of La Raza, ABC’s American Latino Media Arts Awards, Hachette Filipacchi Magazine, actor Jon Seda, Gibson Musical Instruments, NASCAR Café, Sony Electronics, Scholastic, UPTOWN Magazine, and others.

Andrea's career highlights include functioning as the key architect of the Mercedes-Benz USA (MBUSA) entertainment strategy that included several diversity tactics. She also helped to evaluate MBUSA's multi-million dollar Presence Marketing budget during a time when Mercedes was shifting its brand towards a younger demographic. Additionally, Andrea was part of the research team that helped a prominent NYC law firm win a landmark diversity case for its client, Kool Cigarettes. Andrea serves on the Board of Evidence, A Dance Company.

Ivan Burwell, Senior Strategist

Ivan is an advertising, marketing and communications specialist with over 17 years' of experience in the strategic development, design, and execution of targeted merchandising and promotional programs. His unique approach has resulted in a very successful track record of building brand equity and generating product trial, resulting in incremental sales that have continuously exceeded the plan. Ivan has also served with distinction on corporate innovation teams whereby the objective was to identify, evaluate, and recommend new business development strategies and best practices.

As the first Director of Ethnic Marketing at the Coors Brewing Company, Ivan established the template and methodology that concentrated on both advertising and retail marketing development based upon a strategic platform and keen consumer insights.

Kojo Bentil, Senior Consultant

Mr. Bentil, a former Motown Records executive, is also Executive Vice President of Kedar Entertainment, where he oversees the company’s operations and reports to founder and CEO Kedar Massenburg. Mr. Bentil has had a dynamic 15+-year career showcased by his ability to lead companies in achieving financial, operational and market success. Mr. Bentil’s career has been marked by his building and growing companies from the ground up, turning around underperforming businesses, and structuring, negotiating and closing multimillion-dollar transactions. Prior to joining Kedar, Mr. Bentil was Senior Vice President of Strategic Marketing & Business Development for Motown Records in New York, As a member of its executive management team, Mr. Bentil was also instrumental in successfully reviving the division’s fortunes by increasing its annual sales from $100 million to $170 million.

Greg McBoat, Chief Economist

Greg McBoat's expertise is in marketing research and economic analysis, including survey development, focus group facilitation, employment and workforce analysis, and industry studies.

Mr. McBoat graduated Suma Cum Laude from the University of Denver with a bachelor's degree in statistics and marketing. During his time at the University of Denver, Mr. McBoat specialized in primary data research design and multivariate data analysis. Mr. McBoat has spent over ten years as a marketing researcher and economic research consultant. Past clients have included: the City of Los Alamos, New Mexico; Historic Denver, Inc.; Project Angel Heart; TheraMed Inc.; Denver Public Schools Career and Technology Education; and Metro Volunteers.

Mr. McBoat has worked in both the public and private sectors spending over three years as a Statistician for the Colorado Department of Labor and Employment. At the Department of Labor, Mr. McBoat concentrated on such programs as Local Area Unemployment Statistics and Mass Layoff Statistics. Mr. McBoat has also worked for the economic consulting firm, Development Research Partners, conducting research such as industry cluster analysis and Towards a More Competitive Colorado for the Metro Denver Economic Development Corporation, an evaluation of the educational needs of small businesses for the Small Business Development Center Network, and an informational gap analysis and workforce demand study for the Metro Denver WIRED Initiative.

Dr. David Pensak, Chief Innoventor

Dr. Pensak consults luxury brands on how to use technology, innovation and invention to design profitable and competitive ecommerce strategies.

As a recognized technology innovator and serial entrepreneur, Dr. Pensak had a distinguished 30-year career with DuPont, starting as a chemist and retiring as Chief Computer Scientist.

Dr. Pensak also held several senior research positions and served as a corporate technology growth champion, providing guidance for and managing advanced computer-technology explorations and development. Dr. Pensak has lectured on technology innovation at Wharton, currently teaches at the University of Delaware School of Business and George Washington University Law School and is also a Director of the Delaware Innovation Fund.

With a Harvard PhD in Chemistry, Dr. Pensak invented the first commercial Internet firewall for business applications. He started-up Raptor Systems, which is now owned by Symantec, in order to develop the technology.