Groundbreaking Strategic Insights Paper Now Available. 39 pages of insight for luxury brands and luxury retailers. Only $895 (includes 1 hour of complimentary phone consulting).
Marketing to Affluent African Americans - Strategic Insights for Reaching an Untapped Market. This groundbreaking Strategic Insights Paper is a collaborative effort between Diversity Affluence and UPTOWN Magazine. It serves to provide expert insight into how to market to the affluent African American consumer segment, also known as African American Royaltons™ (AARs). Its purpose is to educate and validate those who will benefit most from the information: luxury marketers and retailers; brand managers; agencies; and the media.
These insights give the reader a clear and authentic view into this powerful group of consumers’ attitudes and opinions, media and marketing preferences, and shopping and buying habits.
Tags: affluent consumer research, Black Entertainment News, Black Media, luxury marketing during a recession, Multicultural Marketing Firms, Packaged Facts' African American Market in the U.S.
