I am excited to announce that Diversity Affluence now has an updated Economist Report available for luxury marketers and other brands and businesses interested in insight on affluent ethnic consumers. Conducted by our chief economist, this 12 page report (only $495) provides estimates of Population, Income, and Purchasing Power for African Americans, Asian Americans, and Hispanics in America.

Study Overview:

The report estimates the population, income, and purchasing power of “affluent ethnic consumers in the United States. The ethnic market continues to be an important segment for businesses to target. The ethnic population in the United States grew at rates almost three times that of the total population from 2000 to 2007. For the purpose of this analysis, the ethnic population is composed of three groups:

1. Non-Hispanic, African Americans/Blacks
2. Non-Hispanic, Asian Americans
3. Hispanics/Latinos

From 2000 through 2007, the ethnic population grew 19.9 percent, compared to only 7.2 percent for the total population. In total, the ethnic population increased by almost 15.8 million people. The Asian American and Hispanic/Latino populations both grew at rates of 29 percent, four times that of the national population. In 2000, the Hispanic population totaled just 12.5 percent of the U.S. population. By 2007 that share represented 15.1 percent. The ethnic share of the total U.S. population now stands at 31.6 percent, compared to 28.2 percent in 2000. Considering this trend, the affluent ethnic population is an important target market for businesses across the country. Statistics for these ethnic groups are presented for affluent individuals with annual income of $75,000 or greater, and households with annual income of $150,000 or greater.

Call Diversity Affluence for a synopsis or to inquire about purchasing this report. We also welcome media inquiries for articles and feature stories.