Posts Tagged ‘Packaged Facts’ African American Market in the U.S.’

Wealthy African Americans

Thursday, April 9th, 2009

regionalGroundbreaking Strategic Insights Paper Now Available. 39 pages of insight for luxury brands and luxury retailers. Only $895 (includes 1 hour of complimentary phone consulting).

Marketing to Affluent African Americans - Strategic Insights for Reaching an Untapped Market. This groundbreaking Strategic Insights Paper is a collaborative effort between Diversity Affluence and UPTOWN Magazine. It serves to provide expert insight into how to market to the affluent African American consumer segment, also known as African American Royaltons™ (AARs). Its purpose is to educate and validate those who will benefit most from the information: luxury marketers and retailers; brand managers; agencies; and the media.

These insights give the reader a clear and authentic view into this powerful group of consumers’ attitudes and opinions, media and marketing preferences, and shopping and buying habits.

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According to Packaged Facts - The African American Market

Tuesday, March 17th, 2009

Thank you to Packages Fact, we continue to gain valuable insight into a growing market that holds economic significance.

Between 2000 and 2006, the African-American population increased by 2.4 million, or 7%. In contrast, the population of non-Hispanic Whites grew by only 1.6%. However, population growth rates for Hispanics (26%) and Asians (24%) were much higher.- Packaged Facts’ The African-American Market in the U.S.

Further….Packaged Facts share with Diversity Affluence that:

There are 2.4 million affluent African-American households with household incomes of $75,000 or more in the U.S. They account for 17% of all African-American households but 45% of total African-American buying power.

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