Posts Tagged ‘Multicultural Motion Picture Association’

Steps Toward More Diversity in Television and Film

Sunday, December 26th, 2010

With that said, it is important not to neglect the current efforts being made; more television and film studios are addressing the diversity issue. For example, the recent blockbuster Avatar boasted a colorful cast (and not just because of the Na’vi people’s blue skin). And Tyler Perry’s latest release For Colored Girls, a film interpretation of Ntozake Shange’s famous play, features a number of today’s most celebrated black actresses in leading roles.


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Universal Pictures has also bolstered its diversity quotient with newly appointed Vice Presidents of Multicultural Marketing, Talitha Watkins and Fabian Castro. Michael Moses, Universal’s Co-President of Marketing, believes that Watkins and Castro will greatly help the studio with minority outreach efforts.


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On the television front, several networks such as ABC and CBS have taken strides to put more minorities in front of the camera. CBS’s Diversity Institute and Casting dedicates itself exclusively to cultivating minority actors and directors. Most recently the institute, which conducts regular acting and writing workshops around the country, announced a minority casting initiative for the network’s daytime television dramas The Young and the Restless and The Bold and the Beautiful.


Over at ABC, the network has struck diversity gold with Shonda Rhimes, the creator and executive producer of Grey’s Anatomy, Private Practice, and coming in January 2011, Off the Map. Rhimes’ color-blind casting has produced some of the most diverse (and pretty-looking) ensemble shows of late, showcasing talented actors such as Sandra Oh, Sara Ramirez, and Taye Diggs.


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With their Diversity Awards, the Multicultural Motion Picture Association annually recognizes film and television shows like Rhimes’ that endeavor to shake up the pale entertainment landscape. Last year’s honorees included Glee, NCIS: Los Angeles, and Parks and Recreation. While there is always room for improvement, the progress made thus far is hopefully an indication of what’s to come in the entertainment industry.


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Multicultural Motion Picture Association’s Diversity Awards

Monday, November 30th, 2009

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It’s common knowledge that we, here in the U.S., are hopelessly lacking in the field of trend setting – especially compared with our European cousins. I mean c’mon, Paris is the leader in fashion, Britain for music – hello, Beatles? Rolling Stones? And all the countries across the pond have been recycling and worrying about environmental sustainability since……well, forever. Is there any subject where we are the trendsetters?

Hold on, have you heard the buzz about the altered poster for the hit movie “Couples Retreat”? The movie is a comedy centering on four couples (3 white; 1 black) all of whom end up at the same resort for a couples bonding vacation whereupon madcap hilarity ensues. (OK, disclaimer: I haven’t seen the movie but this is what I gleaned from the trailer.) In any case, the posters distributed to promote the movie in the U.S. include all four couples. The U.K. version of the poster appears to have the black couple photoshopped out of the picture. Huh?!!? Wow. So maybe we’re a tad more progressive than our European friends. Can it be true? The article I read said that ethnic diversity in entertainment has been an ongoing issue in Europe. Newsweek says that black actors have had a hard time appealing to foreign moviegoers and, as a result, marketers have been downplaying the ethnicity of actors in order to ensure better box office returns. I even heard that Will Smith, a huge star in the U.S., does not draw crowds in Europe.

Here in the U.S. we also have the Multicultural Motion Picture Association. The MMPA’s stated purpose involves acknowledging those who contribute to diverse perspectives in the entertainment industry as well as honoring industry members who promote a greater understanding and portrayal of all cultures through their creative work in film and television. Apparently tickets to the MMPA annual Diversity Awards ceremony are the hottest item in town and very hard to come by. And I bet there are black people on the posters too!

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