HERMÈS of Paris hosted an elegant reception at its stunning Madison Avenue flagship store for the friends and supporters of Evidence, A Dance Company last week to celebrate the acclaimed dance troupe’s upcoming 25th Anniversary and to unveil a sumptuous limited edition custom scarf in an African motif created to commemorate the milestone. The famed French design house has been a supportive friend to The Company for several years.
On hand to welcome guests were Robert Chavez, CEO of Hermès USA and Maureen Baltazar, Senior Vice President, Ronald K. Brown, Evidence, A Dance Company founder and Artistic Director, Reginald Van Lee, Evidence Board Chairman and Joyce Mullins-Jackson, Board Vice Chair along with Board members Joanne Hill, Gail Monroe Perry and Andrea Hoffman whose company Diversity Affluence forged the relationship with the luxury goods company.
Mr. Chavez and the Evidence team unveiled the exquisite silk scarf bearing a unique pattern inspired by traditional African garb, in desert tones of orange and sand. A portion of the scarves sales will benefit the much loved company. The scarf retails for $375 and is available for purchase at Hermès, 691 Madison Avenue at 62nd Street or by calling the Evidence office at 718-230-4633.
Tags: African American Consumer Research, Black is the New Green, luxury brands and wealthy african americans, luxury brands marketing to black consumers, Marketing to affluent African Americans
