Archive for the ‘Uncategorized’ Category

Affluent Ethnic Consumers: 2009 Economist Report

Sunday, January 18th, 2009

I am excited to announce that Diversity Affluence now has an updated Economist Report available for luxury marketers and other brands and businesses interested in insight on affluent ethnic consumers. Conducted by our chief economist, this 12 page report (only $495) provides estimates of Population, Income, and Purchasing Power for African Americans, Asian Americans, and Hispanics in America.

Study Overview:

The report estimates the population, income, and purchasing power of “affluent ethnic consumers in the United States. The ethnic market continues to be an important segment for businesses to target. The ethnic population in the United States grew at rates almost three times that of the total population from 2000 to 2007. For the purpose of this analysis, the ethnic population is composed of three groups:

1. Non-Hispanic, African Americans/Blacks
2. Non-Hispanic, Asian Americans
3. Hispanics/Latinos

From 2000 through 2007, the ethnic population grew 19.9 percent, compared to only 7.2 percent for the total population. In total, the ethnic population increased by almost 15.8 million people. The Asian American and Hispanic/Latino populations both grew at rates of 29 percent, four times that of the national population. In 2000, the Hispanic population totaled just 12.5 percent of the U.S. population. By 2007 that share represented 15.1 percent. The ethnic share of the total U.S. population now stands at 31.6 percent, compared to 28.2 percent in 2000. Considering this trend, the affluent ethnic population is an important target market for businesses across the country. Statistics for these ethnic groups are presented for affluent individuals with annual income of $75,000 or greater, and households with annual income of $150,000 or greater.

Call Diversity Affluence for a synopsis or to inquire about purchasing this report. We also welcome media inquiries for articles and feature stories.

Wealthy African Americans

Sunday, January 18th, 2009

Groundbreaking Strategic Insights Paper Now Available. 39 pages of insight for luxury brands and luxury retailers. Only $895 (includes 1 hour of complimentary phone consulting). Visit us for more information at http://www.diversityaffluence.com/content/research/index.html

The Potential of Affluent Ethnic Markets

Thursday, November 6th, 2008

Today, 13 percent of American households have an annual income of $100,000 or more, compared with just four percent a decade ago, according to the U.S. Census 2000. Increasingly, a greater proportion of that total belongs to members of the diverse ethnic population.

For example, of the 38.3 million African-American households, more than 5 million report an income of $100,000 or more. That, perhaps surprisingly, is about the same percentage as for the overall U.S. population. Forty-three percent own their homes, and more than one million blacks hold advanced degrees. The African-American enrollment at elite universities is at a high of nine percent.

Hispanics represent our largest minority, now numbering about 42 million. Of those, 6 percent earn more than $100,000. Merrill Lynch estimates, however, that this relatively small segment of affluent Hispanics will spend $300 billion this year– representing almost two-thirds of overall Hispanic buying power. Hispanics make up between five and ten percent of elite enrollments; some 40,000 Hispanics are physicians.

America’s single most affluent consumer group is a minority: Asian-Americans, who now total about 13 million. The number of Asian-American families with incomes of more than $200,000 is about the same (156,000) as Hispanic and African-American families combined, according to Packaged Facts. This group represents between 10 and 25 percent of elite enrollments. Within this group, Asian Indians are the fastest-growing and wealthiest ethnicity, with a median household income of nearly double that of the national average ($46,326). Almost 40 percent of all Indians hold a professional degree.

A less familiar ethnic group, Russian-Americans, has arrived with a fury– about 4 million strong. They are twice as likely to have graduated from college as the overall American population, and 50 percent more likely to report an income of $75,000 or more.

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