I ran across a post titled, “Word of mouth still rocks,” on Afrigator (blog.afrigator.com) that made me arrive at a new realization: Bloggers are the new marketers.
Marketing as we’ve known it has taken a dramatic shift because, with the case of bloggers, the consumer is the marketer. Forget the “Big Four” - bloggers are the new power players wielding the mighty power of the mouth…word of mouth, that is – but at lightning speed and almost limitless reach.
So what happens when the consumer becomes a marketer, and the consumer’s “friends” are all of cyberspace? It means the reputation of your product or service – and ultimately your profit margins – can be touted or trashed in mere seconds and that message spread hundreds of times over, to thousands, in mere minutes.
Lester Hein of Afrigator says that “bloggers are changing the way that we access and distribute information meaning that we make decisions faster and according to different rules.” Practically then, I should be able to throw some advertising dollars on a blog and get a huge bang for my buck as that investment will increase exponentially to reach an untold number of prospects.
This example affirms the Diversity Affluence philosophy that smartly reallocating marketing dollars toward affluent ethnic consumers, via new media outlets, with the right call to action, can be more affordable and can deliver prospects instantly. If you can identify, target and attract wealthy minorities, they will help you to survive and thrive – even in this economy.
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Tags: affluent ethnic consumers, target marketing strategy, wealthy minorities
