Archive for September, 2009

Wine Marketing to Minorities

Wednesday, September 23rd, 2009

wine_603x369Confirming the trend of black consumption of fine wines is the existence of the African American Association of Vintners and the African American Wine Tasting Society, which publishes The African American Wine Journal – geared specifically towards black wine lovers.  According to Uptown Magazine, African Americans are even moving into the production of wine with about ten black-owned vineyards in the U.S., many of which have received rave reviews for their wines.  The following appeared in The Wine Report magazine in January 2004:

Wine marketers “have made a big, fat mistake” by overlooking the buying power of African-American consumers, says Carolyn Hebsgaard. A Boston-area attorney, Hebsgaard is a charter member of Divas Uncorked—a group of professional African-American women who enjoy wine. “They’ve failed to recognize that we’ve arrived both professionally and socially.”

Even USA Today is getting in on the action having recently launched a Wine Club with reader tasting panels (www.USATODAYWineClub.com).  The African American Wine Tasting Society (www.aawts.org) now has chapters in nine cities including New York City where, not surprisingly, African American wine consumption is highest.

Places to Find Wealthy African American Prospects

Tuesday, September 8th, 2009
Evidence, A Dance Company Dancers

Evidence, A Dance Company Dancers

“On Our Toes’ Continues Reign As Premier African American Cultural Event in the Hamptons.

New York’s First Lady Michelle Paterson Lends Support to the Arts in the Hamptons

Southampton, NY Aug 22 - On Our Toes in The Hamptons, the 6th annual fundraiser for Ronald K. Brown’s world acclaimed Evidence, A Dance Company, proved to be once again one of the most electrifying cultural events of the summer season.

Held this year at the Watermill, NY estate of the Honorable Bernard Jackson and his wife Joyce Mullins-Jackson, vice chairman of the Evidence Board of Directors, the late afternoon fete drew over 300 luminaries from across the country including the First Lady of New York, Michelle Paterson, award winning actress, Lynn Whitfield, Christian Dior President Stephane Barraque, Uptown Magazine’s Jocelyn Taylor, National Cares Mentoring Movement Founder Susan L. Taylor, and scores more of the Hamptons and New York’s most glittering movers and shakers.

BlackGivesBack attended this event, which proved to live up to its reputation as the premier African American cultural event in the Hamptons.

Brie and Alycia Bythewood

Brie and Alicia Bythewood

The very social Alicia Bythewood chaired the event which began with drinks poolside under bright sunny skies. Guests munched on a dazzling array of seafood appetizers from The Seafood Shop including Spicy mini crab cakes to the quintessential Hamptons treat tiny lobster rolls washing it all down with chilled Veuve Clicquot Champagne or the specially created 10 Cane Rum Toe Tapper.

Ms. Bythewood led a dynamic committee that assisted her in this event including fashion designer b Michael, Gail Monroe Perry, Harriet Michel, Brian and Mira Mullins, Ronald K. Brown, Donna Williams, Reginald Van Lee, Neil R. Lowe, Joyce Mullins-Jackson, Reggie Canal, Leslie Mays, Zaid Abdul-Aleem, Dwayne Ashley, Monica F. Azare, Joanne E. Hill, Andrea Hoffman, Sandra D. Jackson-Dumont, James Sullivan, Jocelyn Taylor, Ancy Verdier, and Lisa B. Walker.

Despite the current economic stress, Evidence received extraordinarily generous support for the event from sponsors HSBC Premier, 10 Cane Rum/Moet Hennessey, Prudential, Continental Airlines, Essence, Abyssinian Development Corporation and Uptown Magazine. Christian Dior provided gift bags, that included a Sean John cap and Carol’s Daughter shea butter body lotion (I am now such a fan of this line). The media sponsor was Hamptons.com and the event was coordinated by The JFM Group.

Following cocktails African drummers led the way through the dense woods to the massive party tent transformed into an island paradise by interior designer Anthony Bell and Deanna Annis of The Furniture Garden. Former CBS Early Show co-host Rene Syler emceed the afternoon’s proceedings with a comedic flair. The delightful Syler introduced the company’s new executive director Bruce Michael, who announced plans for the troupe’s upcoming 25th anniversary season in 2010, including a State Department sponsored tour of Africa, performances at the Vancouver International Dance Festival, a marvelous book chronicling the troupe’s 25 year journey, and a major gala in late winter.

There were numerous luxury items auctioned off including dazzling bejeweled Christian Dior watches which Jocelyn Taylor modeled, a one of a kind pen created to commemorate Mathew Henson, the first African-American to reach the South Pole and a once-in-a lifetime chance to go behind the scenes with the famed Rockettes at Radio City Music Hall.

Major sponsors Noel Hankin, Susan L. Taylor and Stephane Barraque, President of Christian Dior Watches

Major sponsors Noel Hankin, Susan L. Taylor and Stephane Barraque, President of Christian Dior Watches

Wealthy African Americans and Wine Consumption

Monday, September 7th, 2009

Wine imageWe’ve all heard the rap lyrics talking about sipping Patron “in da club” but those stereotypes are simply not accurate when taken out of the very narrow arena of rap videos.

Upscale black consumers have a much more sophisticated palate and are looking for the best in fine wines.  Just ask Eric Woods, advertising executive and co-owner of Harlem Vintage, a black-owned wine store in Harlem.

Harlem Vintage carries wines from around the world including a vintage from a black-owned winery in South Africa and one from a Mexican-American owned vineyard in California.  The store has been teeming with customers since it opened its doors almost a year ago. Eric has keyed into the booming trend of wine consumption among wealthy African Americans who annually spend $4.4 million on wine purchases in stores — and are more likely than the general population to spend $20 or more per bottle.

According to our 2008 research among wealthy male and female black consumers, 30.8% reported that they consume imported wine at least once a week and 31.3% consume domestic wine at least once a week. This consumer group also expressed a deep interest in attending invitation only wine dinners where they can learn more about wine and wine collecting while connecting with like minded peers.

Note to wine marketers. . . there’s a huge market here. Think about hosting an invitation only wine tasting and maybe play some soft jazz, but put the rap on hold for the evening.

Watch for our next blog post on the trend among African American male executives who are replacing the old school three martini lunch with a nice glass of point noir as well as insight from the Association of African American Vintners

Wine marketers….are you listening? Are you advertising and marketing to this audience where they play, or consume media relevant to them?

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