In The News
Let’s meet today’s Affluent African Americans, or, as my co-author Leonard Burnett and I call them in our bookBlack is the New Green, the AAAs.
AAAs are doctors, lawyers, business leaders and influencers. There are approximately 816,500 AAA individuals in the U.S., representing more than 35 percent of the 2.3 affluent ethnic individuals (those earning a minimum of $75K annually) in the U.S.
The class-action lawsuit filed in US District Court yesterday - alleging that ABC and producing companies have intentionally excluded people of color from lead roles on “The Bachelor” and “The Bachelorette” - has reopened the issue of diversity in broadcast television.
Of the $263.7 billion spent annually on advertising within the nation, less that one percent is used to target African American consumers, despite the fact that Black buying power is estimated at around $857 billion, according to the 2010 census.
Andrea Hoffman, Founder and CEO of Diversity Affluence, talks about The 2nd annual Diversity Affluence Brunch that brought together more than 100 luminaries in the philanthropic, business and entertainment communities to celebrate leaders, achievers and pioneers of diversity.
Black is the New Green-Marketing to Affluent African Americans - chosen by Small Business Trends as one of the Best Business Books 2010: Editor's Choice Winners
Recession Slashed Ethnic Marketing Efforts - Mention of our new book, Black Is the New Green
How to Reach Affluent African Americans - An overview of our forthcoming book, titled Black Is the New Green: Marketing to Affluent African Americans
Iconic French Fashion House Unveils Scarf to Celebrate Evidence Dance Company - Diversity Affluence forges relationship with the luxury goods company
New Study Shows Well-to-do Ethnic Consumers Hold $282 Billion in Purchasing Power
Deep Ethnic Pockets Continue to be Untouched - Firm finds blacks say makers of luxury goods are not aiming marketing campaigns at them
Diversity Affluence, LLC., and UPTOWN Magazine Launch Exclusive Survey for Wealthy African-American Consumers
Andrea Hoffman, CEO of Diversity Affluence™ Joins Board of Evidence Dance Company
Automotive News World Congress: Marketers' Task: Create 'Tribes' of Cheerleaders
Diversity Affluence CEO to speak at the 2007 Automotive News World Congress.
Diversity Affluence, The authoritative voice of, and advocate for, marketing to the affluent ethnic consumer announces first elected board of advisors.
Diversity Affluence; the sole authority on marketing to the affluent ethnic consumer.
Diversity Affluence CEO Andrea Hoffman is interviewed in Automotive News Magazine.
An article in the November edition of Ebony Magazine celebrates Prince George's County as the richest African-American county in the nation.