Welcome to Diversity Affluence
Market to affluent, aspirational and influential ethnic consumers.
We’ve coined them the Royaltons™.
The three primary groups of Royaltons™ have an estimated $282 billion in purchasing power.
- $104.5 billion – Affluent Hispanic/Latino Americans
- $90.2 billion – Affluent Asian Americans
- $87.3 billion – Affluent African Americans/Blacks
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